MTN and Opera sign partnership
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The appetite for digital content is
unstoppable, and with this comes the
soaring demand for faster Internet
connectivity.
As more mobile users connect to the
Internet, many for the first time on
their mobile handsets, the thirst for
faster downloads is becoming more
acute.
To meet this challenge and provide the
best internet experience available,
MTN will soon offer a fuller and faster
mobile Web experience to its 150 million
mobile subscribers across Africa and
the Middle East.
MTN has signed a global agreement
with Norway’s Opera Software to
boost mobile Internet services across
the two regions by offering a special co-
branded version of Opera Mini, the
world’s most popular mobile Web
browser.
The collaboration with Opera Software
will provide MTN subscribers with a
more affordable, user-friendly and
faster mobile Web experience. By using
Opera Mini people get the most out of
the web, plus get one-click access to
MTN content portals via their Opera
Mini startpage.
Opera Mini is a clever tool. It shrinks
down websites and web data by up to
90 percent before delivering them to
the phone – for faster and lower-cost
page loading for users, and increased
network capacity for operators.
The introduction of customized
versions of Opera Mini strengthens
MTN’s small-screen strategy to take
customers’ mobile Web experience to
the next level.
“By offering faster access to websites
and easy entry to MTN portals, MTNsubscribers can reach the content they
want, with less frustration and less
expense. With just one click, customers
have music, news, games, and
information on MTN products and
services at their fingertips,” says
Christian de Faria, MTN Group’s Chief
Commercial Officer.
De Faria says MTN wants to offer its
subscribers innovative mobile Internet
services that have a positive impact on
information, sharing and communication
in their everyday lives.
“We are eager to bring the best Web
experience to Africa and the Middle
East, and working with MTN Group’s
network enables us to achieve that. We
have seen incredible uptake of Opera
Mini in that geography so far, and we
look forward to building on that success
with one of the region’s leading mobile
communications providers,” says Lars
Boilesen, CEO of Opera Software.
Under the agreement, MTN will
centrally launch a tailor-made version of
Opera Mini to each of its 21 markets,
with localised links and content.
Opera Mini has more than 115 million
monthly users around the world, and is
available on over 3000 different phone
models including basic feature phones.
About the MTN Group
Launched in 1994, the MTN Group is a
multinational telecommunications
group, operating in 21 countries in
Africa, Asia and the Middle East. The
MTN Group is listed on the JSE
Securities Exchange in South Africa
under the share code: “MTN.” As of 30
April 2011, MTN recorded 149 million
subscribers and subsequently passed
150 million subscribers across its
operations in Afghanistan, Benin,
Botswana, Cameroon, Cote d’Ivoire,
Cyprus, Ghana, Guinea Bissau, Guinea
Republic, Iran, Liberia, Nigeria,
Republic of Congo (Congo Brazzaville),
Rwanda, South Africa, Sudan, Swaziland,
Syria, Uganda, Yemen and Zambia. Visit
us at www.mtn.com and
www.mtnfootball.com.
unstoppable, and with this comes the
soaring demand for faster Internet
connectivity.
As more mobile users connect to the
Internet, many for the first time on
their mobile handsets, the thirst for
faster downloads is becoming more
acute.
To meet this challenge and provide the
best internet experience available,
MTN will soon offer a fuller and faster
mobile Web experience to its 150 million
mobile subscribers across Africa and
the Middle East.
MTN has signed a global agreement
with Norway’s Opera Software to
boost mobile Internet services across
the two regions by offering a special co-
branded version of Opera Mini, the
world’s most popular mobile Web
browser.
The collaboration with Opera Software
will provide MTN subscribers with a
more affordable, user-friendly and
faster mobile Web experience. By using
Opera Mini people get the most out of
the web, plus get one-click access to
MTN content portals via their Opera
Mini startpage.
Opera Mini is a clever tool. It shrinks
down websites and web data by up to
90 percent before delivering them to
the phone – for faster and lower-cost
page loading for users, and increased
network capacity for operators.
The introduction of customized
versions of Opera Mini strengthens
MTN’s small-screen strategy to take
customers’ mobile Web experience to
the next level.
“By offering faster access to websites
and easy entry to MTN portals, MTNsubscribers can reach the content they
want, with less frustration and less
expense. With just one click, customers
have music, news, games, and
information on MTN products and
services at their fingertips,” says
Christian de Faria, MTN Group’s Chief
Commercial Officer.
De Faria says MTN wants to offer its
subscribers innovative mobile Internet
services that have a positive impact on
information, sharing and communication
in their everyday lives.
“We are eager to bring the best Web
experience to Africa and the Middle
East, and working with MTN Group’s
network enables us to achieve that. We
have seen incredible uptake of Opera
Mini in that geography so far, and we
look forward to building on that success
with one of the region’s leading mobile
communications providers,” says Lars
Boilesen, CEO of Opera Software.
Under the agreement, MTN will
centrally launch a tailor-made version of
Opera Mini to each of its 21 markets,
with localised links and content.
Opera Mini has more than 115 million
monthly users around the world, and is
available on over 3000 different phone
models including basic feature phones.
About the MTN Group
Launched in 1994, the MTN Group is a
multinational telecommunications
group, operating in 21 countries in
Africa, Asia and the Middle East. The
MTN Group is listed on the JSE
Securities Exchange in South Africa
under the share code: “MTN.” As of 30
April 2011, MTN recorded 149 million
subscribers and subsequently passed
150 million subscribers across its
operations in Afghanistan, Benin,
Botswana, Cameroon, Cote d’Ivoire,
Cyprus, Ghana, Guinea Bissau, Guinea
Republic, Iran, Liberia, Nigeria,
Republic of Congo (Congo Brazzaville),
Rwanda, South Africa, Sudan, Swaziland,
Syria, Uganda, Yemen and Zambia. Visit
us at www.mtn.com and
www.mtnfootball.com.
About Opera Software ASA
The worldwide World Wide Web. Any
device, any platform, any bandwidth,
absolutely anywhere in the
world — Opera Software was founded
in 1994, based on the idea that access to
the Web should be a universal right.
Opera Software ASA is listed on the
Oslo Stock Exchange under the ticker
symbol OPERA. 200 million people (and
counting) are using the Opera, Opera
Mobile and Opera Mini browsers.
Participation changes everything.
Learn more about Opera at
www.opera.com.
The worldwide World Wide Web. Any
device, any platform, any bandwidth,
absolutely anywhere in the
world — Opera Software was founded
in 1994, based on the idea that access to
the Web should be a universal right.
Opera Software ASA is listed on the
Oslo Stock Exchange under the ticker
symbol OPERA. 200 million people (and
counting) are using the Opera, Opera
Mobile and Opera Mini browsers.
Participation changes everything.
Learn more about Opera at
www.opera.com.
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